This year’s leading slogan was: "Lead the Way, Stay Ahead". And so was the conference itself – extremely inspiring and focused on finding ways and tools that would allow us to act effectively and efficiently in the conditions of observed technological, geopolitical and economic changes.
"To be with GenAI or not to be" – the influence of generative AI on the global market and selected market sectors
Dr Dominika Kaczorowska-Spychalska together with Piotr Dorosz, CEO at Deviniti, during their speech "To be with GenAI or not to be", reflected on the impact of generative AI on the global market and selected market sectors. The fact is that, according to McKinsey's report "The economic potential of generative AI", this technology can increase the value of the global economy by up to USD 4.4 trillion per year, and the highest level of resulting productivity will be visible in sectors such as: customer service, marketing, sales, software engineering and R&D.
The labour market will also change, especially given that GenAI will have the greatest impact on knowledge-based jobs and professions.
GenAI in business – four potential scenarios
Four potential scenarios for approaching GenAI in business were presented, taking into account technological and business potential of generative AI, as well as the impact of legal regulations, in particular the AI Act:
- passive observation
- automation
- job development
- AI-integrated teams
Each of them is becoming more and more advanced in terms of the scope of this technology use, but at the same time it allows for an increasingly higher rise in business value.
Presentation and access to the detailed report
Although the developed scenarios focus mainly on the SSC (Shared Services Centers) sector, they can be successfully transferred to many other market sectors, including banking, education, health care, as well as creative sectors.
"To be with GenAI or not to be…?" – each of us must find the answer to this question ourselves.
Text: Dr Dominika Kaczorowska-Spychalska, Centre for Intelligent Technologies at the University of Lodz Faculty of Management
Edit: Communications and PR Centre, University of Lodz